3rd Plenary Meeting “STRATEGIC COMMUNICATION”16-18 November 2022, Évora


Bus transfer from Lisbon airport to the venue (mandatory pre-registration)



Venue: Convento do Espinheiro - Évora

13.30 - 13.45


  • Alexander FERSTL
    Head of Sector, DG Regional & Urban Policy, European Commission
    Communication Officer, DG Regional & Urban Policy, European Commission

Welcome address of the co-organisers

  • Representative of PT co-organisers
13.45 - 14.00

Key note speech: To be or not to be strategic

Associate Professor, PhD
Roskilde University, Denmark

14.00 - 14.45

Panel discussion on strategic communication

    Associate Professor, PhD; Roskilde University, Denmark
    DHoU, Strategic Communication, Task Forces and Information Analysis, EEAS
    Member of the Cabinet of the SI PM
14.45 - 15.30

Coffee break

15.30 - 17.00

Parallel workshops

1) Crisis Communication workshop
Trainer: Tom Moylan
Communication Specialist and Lecturer on Crisis Communication and New Media in the Brussels School of Governance
Room: Frei Carlos
Objectives: In an open brainstorm format, this session will establish good principles in crisis communication through analysis of real-world examples (from the past and present) and participatory discussion. Ultimately, the group should produce reflections and recommendations that they and other communicators can apply in a crisis.

2) Countering foreign information manipulation and disinformation
Trainers: Jurgis VILČINSKAS, Raimonda MIGLINAITE
Unit for Strategic Communication, Task Forces and Information Analysis, EEAS
Room: Library
Objectives: to assess readiness of your communications team to tackle information manipulation and discuss options for stratcom response. Introduction to manipulation techniques used by the actors targeting EU information environment.

3) Reaching your audience with correct messages
Trainer: Dragan BARBUTOVSKI
Office of the PM of Slovenia
Room: Dom Vasco
Objectives: Helping you transform the communication legislative requirements, the EU priorities and the EU-funded project objectives into messages your beneficiaries and end users really understand.

4) Crafting proximity communications in partnership
Trainers: Olivia BRUYAS, Miriam BEULTING, Juliette FERRIERE, Shiva HAKIM
DG REGIO, European Commission
Room: Lagar C
Objectives: showcasing how joint campaigns around co-funded popular places can give a European dimension to the local pride.

5) Make a leap! Communicate S.M.A.R.T.
Trainer: Ib Tunby GULBRANDSEN
Associate Professor, PhD; Roskilde University, Denmark
Room: S. Jeronimo
Objectives: Strategic communication is S.M.A.R.T. communication: it is Specific, Measurable, Attainable, Relevant and Time-framed. In this workshop you will be introduced to the S.M.A.R.T. framework and get hands-on experience with creating actionable communication goals – goals that can increase and prove the importance and impact of your information and communication activities.

6) How to nurture your relationship with the media
Trainer: Daniel ROSARIO
Team Leader - Media, Communication and Outreach, European Commission Representation in Portugal
Room: Cistern hall
Objectives: Discover the key principles of journalistic work and get a first hand experience on what you should do in order to jointly achieve a win win result.


Transfer from the Convento to Évora for the City tour through Évora (optional)

Meeting point: bus departure per group with the guides from the Convento


Bus transfer back to the Convento (via hotels Ibis, D. Fernando, Vila Galé, Évora hotel)


Short programme at the Convent church, followed by dinner at 20.00

Hosted by Portugal
Venue: Convento do Espinheiro

From 21.30

Short programme at the Convent church, followed by dinner at 20.00

Bus transfers from the Convento to hotels (Ibis, D. Fernando, Vila Galé, Évora hotel)
Last bus leaving at 22.15


Bus transfer to EU-funded projects

Meeting point (bus departures): Convento, Ibis, Dom Fernando, Vila Galé, Hotel Évora

9:30 - 12:30

Visit of EU-funded projects in Évora

12:30 – 13:45

Lunch at the Convento

13.45 - 15.15

‘Country mixers’ – Exchange on communication activities

Informal presentation and sharing of best practices on successful activities in the regions and/or Member States. Participants will be randomly distributed into mixed groups

Country Team Mixer Guidance for Participants
15.15 - 15.45

Coffee Break

15.45 - 16.45

High-level discussion on strategic communication

  • Elisa FERREIRA
    European Commissioner for Cohesion and Reforms
    Minister for Territorial Cohesion

Family photo


Bus transfer from the Convento to Ibis/Dom Fernando/Vila Galé/Hotel Évora

18.00 Bus transfer for the REGIOSTARS ceremony from the Convento to the Theatre (via hotels Ibis, Dom Fernando, Vila Galé, Hotel Évora)



Venue: Évora Theatre

Welcome address by Minister for Territorial Cohesion Ana ABRUNHOSA



Hosted by the European Commission
Venue: Évora Arena

From 21.45

Bus transfers back to Hotel Évora and to the Convento
Other hotels are walking distance from the Arena


Bus transfer to the Convento from hotels (Hotel Évora, Vila Galé, Ibis, Dom Fernando)


Youth Dialogue for Peace

  • Welcome
    Alexander FERSTL & Maja SCHUSSLER
    DG Regional & Urban Policy, European Commission
  • Reporting from the country mixers
    Miriam BEULTING, Manuele FRANCI, Slaven KLICEK, Hanna SODERSTROM
    DG Regional & Urban Policy, European Commission
  • Closing remarks and what’s next for Inform
    Monika HENCSEY
    Director for Budget, Communication and General Affairs, DG Regional & Urban Policy, EC
  • Outlook: Our next plenary meeting
    Zrinka ČUPIĆ & Mato PEŠUT
    Ministry of Regional Development and EU Funds, Republic of Croatia
10.30 - 11.00

Coffee Break

11.00 - 12.30

Fund-Specific meetings (in parallel)




Bus transfer from Convento to Lisbon airport (mandatory pre-registration)